“Valley of Stilettos: What Are You Paying For?”

January 21, 2017 Kathryn
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During my college days of majoring in “Business Management,” we did extensive research on “brands” and how they operate. Having a “brand” is big business. Its what people come to know you as, become familiar with your products or services, logo, etc. Plain and simply put…brands have to do everything correctly to become not just a “brand” but an “established” brand. See there is a difference. Being an “established brand” is most companies of today aim. Being established is the “lifeline” of the company. And  your company always get what you put into it. However the case may be, we’re discussing “shoe brands”. So what exactly are your hard earned bucks paying for when you buy those expensive “designer shoes?” Well, you’re paying for the product, operations management, distribution, customer service, risk management,  the list goes on. Is the price worth it? It all depends on the quality of the product. We will talk about quality in the next blog post. “Valley of Stilettos.”

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